He:- Hey, how fluent are you in Kannada?
Me:- ಬೆಣ್ಣೆಯಷ್ಟು ಮೃದುವಾಗಿ
ಸ್ಪಟಿಕದಷ್ಟು ಶುಭ್ರವಾಗಿ
ಸಲಾಕೆಯಷ್ಟು ಕಠಿಣವಾಗಿ
ಕಠಾರಿಯಷ್ಟು ಹರಿತವಾಗಿ
ಸಮುದ್ರದಷ್ಟು ವಿಶಾಲವಾಗಿ
ಬಂಡಿಯಷ್ಟು ವೇಗವಾಗಿ
ಅಲೆಯಷ್ಟು ನಿಖರವಾಗಿ
ಅಚಲದಷ್ಟು ದೃಢವಾಗಿ
ಕಣಿವೆಯಷ್ಟು ಆಳವಾಗಿ
ಮಾರುತನಷ್ಟು ಸರಾಗವಾಗಿ ಮಾತನಾಡಬಲ್ಲೆ
“If a tree falls in a forest and no one is around to hear it, does it make a sound?”
Similar will be the situation when you get involved in an accident with your
vehicle. Whether the sound is audible or not depends on you.
Are you confused?
Alright, let me make it simple.
Sound in this context is not about the collision happening during an accident. It
reflects on whether you own motor insurance or not. If you do own motor
insurance, then the sound is audible for sure. The insurance company would come
to your rescue. If not, you are bound to face a lot of problems.
What are the problems that I will face if I do not own motor insurance?
Driving your vehicle without valid insurance is not advisable, even in the worst
case. So, it is pivotal to know about the pitfalls of not owning motor insurance.
Now and then, accidents keep on happening around the globe. Some of the
accidents might be fatal, while others might only result in damages to the
vehicles. Whatever might be the casualty, it is the insurance company that comes
to your rescue. Having valid motor insurance would bring a sense of security to
your mind while driving.
So you have to decide whether you would fall like the tree without making any
sound or like the one that makes a sound?
Now the choice lies with you.
In Treta, he was born as virtuous Rama,
In Dwaapara, he was born as the intellect Shyama.
Born in the magnificent town of Ayodhya,
Liberals have a melt-down and cry what the hell’ ya?
Left to Gurukul when his age was tender,
Returned back to Ayodhya, with a rejuvenated splendor.
During the swayamvara, he broke Lord Shiva’s bow!
He went on a self-exile to honor his vow.
His other half was the upholder of Dharma, maata Sita;
Her patience highlighted the hypocrisy of the word iota.
When he used to lift the arrow from his quiver,
Hearing his name, the evil ones used to shiver!
One of his devotees was the mighty and pious Vajrakaaya!
Once again the liberals have a melt-down and cry what the hell’ ya?
He built a bridge in pursuit of his loved one,
You cannot find a better example than this one.
Even though his path was a thorny bed,
He slayed the one with the ten-head!
He went back to Ayodhya and ruled as the king,
There were heaps and praises as the bard use to sing!
At the zenith of Treta Yug, he liberated his beloved people from the wrath of Karma,
Agree or not, he was the greatest upholder of our beloved Sanathana Dharma.
ಭಾರತ ಕಂಡಂತಹ ಗೂಟರಕ್ಷಕ ದಂತಕಥೆ ಈ ಮಹೇಂದ್ರ।
ಬೀರಪ್ಪ
ಅವರ ಹೊಗಳುಭಟ ಅಭಿಮಾನಿಗಳಿಗೆ ಇವರೇ ಇಂದ್ರ ಚಂದ್ರ।।
ಸಹನೆಯ ಮೂಲಕ ನಿಯಂತ್ರಿಸಿಕೊಂಡರೂ ತಮ್ಮ ಪಂಚೇಂದ್ರ।
ಮಿಂಚಿನ ಓಟದಲ್ಲಿ ಮತ್ತು ಬಾಹುಗಳ ಚಲನೆಯಲ್ಲಿ ಇವರೇ ಕಣ್ರೀ ನರೇಂದ್ರ।।
जन्मभूमिश्च कर्मभूभूमिश्च पुण्यभूमिश्च, मम भारत: |
वसुधैव कुटुम्बकम् इति वयं कुर्वन्ति युगे युगे स्वागतः ||
भव्य भारतम् दृष्ट्वा, म्लेच्छा: दण्डयात्राम्कर्तुं आगतः |
मातृभूमिं संरक्षणार्थं बहवः राजः तथा सैनिकाः दिवंगतः ||
नैऋत्ये, म्लेच्छस्य पैशाचिक कृत्ये बहवः प्रजा: मृताः |
अधुना पाश्चिमात्य संस्कृते: व्यामोहेन, अस्माकं धर्मकर्मस्च भूगताः ||
बीरप्प
From the past few months, I have been continuously involved in the process of learning something new. So, on a breezy Friday night in the last week, I did learn a lot of new things.
Do you like to know what it is?
Would you wish to incorporate it?
Yes, I would love to share what I have learnt on that particular day because someone once said that, “Sharing is caring”. If you know that someone, please do drop a comment.
But before that, I would like to ask you a few more questions.
Are you interested in learning marketing?
Do you want to learn more about marketing?
Do you want to improvise your business?
Do you want to know about marketing your products?
If yes to any of these questions, then we are going to learn something new today.
Are you confused about so many questions fired at you?
Don’t worry, stay calm!
Let me tell you that I would be sharing with you a different perspective on marketing, which I would love to call it as “The Secret Sauce of Marketing”.
I have a gut feeling that you might have never come across these topics in such a comprehensive way.
So let’s move on to the process of learning.
Let the curtains unfurl!
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”
Joe Chernov
Many of us know about marketing in a vague sense. We do not know whether it is right or wrong. So let us discuss the fundamentals of marketing in depth.
Yes, you read it right. Generally, people have a notion that marketing is all about creative advertising. But let me tell you, no that is just a perception. You will get to know as you progress reading this blog. So after finishing this blog, think for a few minutes and let me know your opinion in the comment section, whether marketing is based on science or not.
You need to understand your customer and their needs before developing a product. Developing a product and devising a marketing strategy would not fetch you a good result as the market is full of competitors.
If this golden rule is not followed, then you might fail in your venture as conveying a wrong message to the wrong person at the wrong time could cost you dearly.
After you sell a product you need to keep your customer happy by communicating with them often. It is always said that it is better to retain an existing customer rather than getting a new customer as the cost of acquisition would be high.
The purpose of marketing is not only to capture a market, but it also involves positioning the brands into the minds of the customers.
You might agree to this. Marketing is very much helpful for a product. But, that doesn’t mean you can sell products of inferior quality with the heavy impetus given to marketing. If you are resorting to the same tactics, then you are going to lose your customers.
Advertising is just a part and parcel of marketing. It only acts as a medium to communicate about your products and services. Similarly, copywriting is also a part of marketing, where you are going to have a better rapport with your customers by explaining the products to your potential customers.
You need to build a strong brand. If there are too many competitors for you in your segment, then select the sub-category where you would wish to concentrate.
For example, if someone asks you to name a few popular shuttlers in India, you would recall the names of Saina Nehwal and P.V. Sindhu. Maybe a few would recall the name of Kidambi Srikanth.
From the above example, you can realize that people hardly remember one or two personalities. Same applies to the brands as people tend to remember only the No.1 and No.2 brands in the market.
I hope that you have learnt a few aspects of marketing. So let us move on to the next concept.
Due to tremendous penetration of internet in India for the past few years, you may feel that traditional marketing could become obsolete in future. But, this might be an exaggerated thought. The reason is still a huge chunk of the population have a television in their home. In addition to this newspaper has a better reach even in remote locations across India. People also tune into radios to listen to their favourite shows. Majority of the FMCG companies like Nestle, Parle, HUL; Automobile companies like TVS, Hero MotoCorp, Maruti Suzuki, Honda; retailers like Big Bazaar, More etc rely heavily on traditional marketing rather than Digital Marketing.
Now you may agree that traditional marketing will not cease to exist in the near future.
So choosing the right type of marketing depends on the kind of business that you are doing.
If you are running a local family clothing store, you may prefer running a campaign on traditional medium.
If you are running an online course, then you may prefer digital marketing.
On the other hand, if you are running a reputed e-commerce firm, then you may prefer both traditional and digital marketing.
In the first case, the target audience could be anyone irrespective of income, age group etc. This shop could cater to the clothing needs of an entire family.
In the second case, the target audience would be someone who has access to the internet. Running TV ads would be funny in this case, until and unless it is a broad-based business like Byju’s, Unacademy etc.
In the third case, the company caters to a different segment of audiences.
Before marketing, you need to analyze various aspects like the products that you are going to sell, the target audience that you are going to cater.
I hope that things are clear to you.
Let us move on to the next concept of learning called CATT marketing funnel and framework.
CATT Marketing Funnel and Framework
CATT Marketing Funnel and framework are very pivotal for any kind of business irrespective of its presence in online or not.
This funnel is formulated as W=nCATT
where W stands for wealth
n stands for niche
C stands for content
A stands for attention
T stands for trust and the other T for transaction
Trust me, this formula will have a tremendous impact on your business if implemented properly.
So, I request you to read this with due attention.
Before starting a business or freelancing, think about the niche that you would like to choose.
Do you find difficulty in selecting the niche?
Then you need to jot down different niches that you have interest in. From that list select 3 niches that are neither broad nor too narrow. Out of the three, finalize the one niche which has a huge potential where you can be a number one or only one.
After selecting the niche you need to start working on it. This is where content comes to the picture. Creation of good content is very much essential to hook the audiences. Content can be in the form of blogs, videos, infographics, podcasts etc. Most of the content fails to reach the target audience despite its excellent quality.
This can be sorted out by driving the attention to your content by optimizing it for a search engine, leveraging the social media, through paid clicks, email listing etc.
After getting the attention of your audience, you need to build a relationship with your audience, which should result in trust. This can be done effectively by tripwires, marketing automation etc.
If done with all these factors, then transactions with your audience will happen for sure.
With strict adherence to CATT framework, you can do wonders in your business and earn crores of rupees.
“Content builds relationships. Relationships are built on trust. Trust drives revenue.”
Andrew Davis
The next topic that I would like to introduce would be about Integrated Marketing Channel.
What is integration?
Yes, you have guessed it right. Integration is nothing but an amalgamation of different components together to make a single entity which is beneficial for all.
Now, you might have started thinking about, what we are going to integrate into a marketing channel?
Excited! Aren’t you?
Coming to Integrated marketing channel, we can observe that there are instances where good content fails to reach the audiences (Remember, I had mentioned this earlier).
For content to reach a niche audience it needs to be optimized. Doing optimization might not be sufficient for your niche. You might need to run paid ads for your content or the product that you are selling. You should also create social media profiles and feature your content in it and maybe run ads if you have a product to offer, which could be free or come with a price.
Coming to your product, you might need to retarget your audience. This could be done with the help of Email as there are high chances of your target audiences going through it. Therefore we can say that integrated marketing channels are a better option than relying on a single channel or doing things separately.
You might be wondering that what could be the relationship between CATT framework and Integrated Marketing Channel.
CATT framework helps you in making wealth; while Integrated marketing channel helps you in getting the attention of your audience (attention is a part of CATT framework).
I hope that you have connected the dots.
Are you willing to learn more?
Thank you for showing interest.
The next concept that I would like to introduce is about Personal Branding.
Personal Branding
You may be wondering, that why should I do personal branding?
The answer is simple. Personal branding is very important because people want to hear from you and not from the brand. Only you can communicate with the people and not the brand. If you build a personal brand, people would be very enthusiastic about the brands that you are going to launch.
For example, people would be very much enthusiastic about what new product or service would be launched by Mukesh Ambani through his flagship brands.
Building a personal brand could be an uphill task as it takes its own time. But the beauty of having a personal brand is that it cannot be invested in or sold out to anyone.
By developing your personal brand, you can create your brands for business and those brands could have a better reputation as you are going to be its brand ambassador.
The answer is simple. You need to undergo evolution.
How to undergo evolution?
This evolution is also a long term process. But, it is not a tedious process.
The first step in the evolution is all about learning.
What are you supposed to learn?
You are supposed to learn a new skill through the basic tenets of learning like concepts, facts and procedures.
What are the steps to learning a new skill?
By understanding the concepts, remembering the facts and putting the procedure into practice.
So let me make things simple for you, as I go on explaining the other steps of evolution.
What will you be doing with the newly learnt skill?
Yes, you are right!
You are going to put it into work.
So let me tell you that the second step of evolution is nothing but work. Here, you are going to practice your newly learnt skill and implement it in your work. By putting it into work, you are going to get practical exposure in the real world.
The third step of evolution is called the blog.
Blogging involves writing about what you have learnt, just like what I am doing currently.
You can also write about your experience at work.
This is one of the important steps in building a personal brand because you understand things better, as you write.
After building your personal brand by blogging, you can move on to the next step.
The next step that you need to carry out is to consult.
To provide consultation, you need to build your brand through blogging, have work experience and also should learn the fundamentals.
This is the stage when you begin consulting your clients, instead of working for them.
After getting some exposure in this stage, you can move out to the next stage.
The next stage is to mentor others.
Here you are going to mentor people who are interested in becoming like you. Mentoring would not only help others but also you. It helps you to understand many things which you are partially or not aware off as you are creating content for your people who are seeking mentorship from you.
Congrats, we are in the last stage of evolution i.e. start-ups!
If you have following all the previous steps with very much interest, this step could be a cakewalk for you.
Here, you are going to create products and services to the problems lurking in the market by understanding the market and leveraging your skills.
If you incorporate all these steps, then no one is going to stop you from becoming a billionaire.
Cheers!
This six-step model, which I have explained just now is also called as MassTrust blueprint.
“Do the right thing as marketers to build trust.”
Jon Dick
Building trust is very much an aspect of marketing. You might fail to maintain the trust if you only concentrate on marketing at the cost of the product’s quality.
Fundamentals of marketing, CATT framework, Integrated Digital Marketing framework, and Mass Trust Blueprint for personal branding are very much important concepts for marketing.
Learning only these might not be very helpful for you. In addition to this, you may need to have a basic knowledge of Economics. Selection of niche also plays a pivotal role for you.
I am very thankful to Digital Deepak for bringing all these topics to my notice and explaining it clearly.
Even like you, I am yet to implement these concepts. But, I would be implementing it soon.
Before leaving, please do have a peek at the further reading section.
Thank you!
Happy learning!
This article is a part of the Digital Deepak Internship Program. If you want to apply for Batch 5, click on https://deepak.me/internapply
2030: Beerappa is one of the most successful entrepreneurs in the field of Civil Engineering and Digital Marketing.
As a digital marketer, he has established ____________, that is providing service in Search Engine Optimization, Social Media Marketing, Email Marketing etc. Over the years, many of the “Fortune 500” companies have turned out to be his client. He has built this digital marketing firm from scratch without much investment.
In addition to this, he has also established Beerappa Construction Company Pvt Ltd, that is into a wide array of services like land development, planning, construction, civil projects. Beerappa started the venture in 2021 as a freelancer by constructing independent houses in Wilson Garden. Today, he has turned out to be one of the prominent builders in Bengaluru. He has also collaborated with international organisations, universities and BBMP to create a blueprint for safe garbage disposal by the use of Geo-synthetics. He believes that it is the duty of every individual to reduce their carbon footprint as much as possible. Hence, he has pledged to reduce the usage of materials in construction activities, that have an adverse impact on the environment. To honour his commitment to the environment, he has also established a subsidiary to BCC, which would be venturing out into the construction of green buildings and infrastructure.
Recently, Beerappa has also ventured into film-making by producing his first independent movie, which is made on a shoe-string budget. The untitled movie comprises of newcomers and is slated to be released by the end of this year.
Beerappa is very much focused on his health, in addition to balancing his work-life. He is an early bird, who gets up early in the morning and goes for a jog. He also practices yoga every alternate day. Every summer, in order to ease out the pressure due to the hectic urban lifestyle, he visits his ancestral house and stays there for around a month every year. During that period in his visit to the ancestral house, he works from that location itself.
ಕಂಡ ಕಂಡಲ್ಲಿ ಕೈ ಬಾಯಿ ತೊಳೆಯದೆ, ಚೆನ್ನಾಗಿ ಕುದಿಸದೆ ಸೇವಿಸಬೇಡಿ ಉಪಹಾರ ।
ಮುಖಗವಸು ಧರಿಸದೇ, ಸಾಮಾಜಿಕ ಅಂತರ ಕಾಯ್ದಿರಿಸಿದೆ ಮಾಡಬೇಡಿ ಅಡ್ಡಾದಿಡ್ಡಿ ವಿಹಾರ ।।
ಮಾರ್ಗಸೂಚಿಗಳನ್ನ ಉಲ್ಲಂಘಿಸುವ ಮೂಲಕ ತೋರಬೇಡಿ ಎಂದಿಗೂ ದುರಹಂಕಾರ।
ಉಢಾಫೆಯ ಮನೋಭಾವವನ್ನ ಹೊಂದರೆ, ಕೊರೋನಾ ವೈರಾಣುವೂ ಮಾಡಬಹುದು ಪ್ರಹಾರ ।।
-ಬೀರಪ್ಪ
ಆಗಬೇಡ ಎಂದಿಗೂ ನೀ, ಯಾರದ್ದೋ ಹರಕೆಯ ಕುರಿ ।
ಆಡಿಕೊಳ್ಳುವವರನ್ನ, ಸಾಧನೆಯ ಮೂಲಕ ಹೆಡೆ-ಮುರಿ ।।
ಏಕೆಂದರೆ ಜೀವನದಲ್ಲಿ, ಗೆಲ್ಲುವುದೇ ನಮಗೆ ಮುಖ್ಯ ಗುರಿ ।
ಇಲ್ಲವಾದರೆ, ನಿನ್ನ ಮುಡಿಗೆ ಬರಲಾರದು ಯಾವುದೇ ಗರಿ ।।
-ಬೀರಪ್ಪ
ಬಲ್ಲದ ವಿದ್ಯೆ, ಇಲ್ಲ ಸಲ್ಲದ ಮಾತು, ಒಲ್ಲದ ಮನಸ್ಸು ।
ಮುರುಕು ಧರ್ಮಶಾಲೆಯ, ಹರುಕು ಬಟ್ಟೆಯ ತಿರುಕನ ಕನಸು ।।
ಕಾರ್ಯಪ್ರವೃತ್ತರಾಗದಿದ್ದರೆ, ಎಂದಿಗೂ ಆಗುವುದಿಲ್ಲ ನನಸು ।
ಖಾರವಾಗಿ ಪ್ರತಿಕ್ರಿಯಿಸಿದ್ದಕ್ಕೆ, ಮಾಡಿಕೊಳ್ಳದಿರಿ ಮುನಿಸು ।।
ಬೀರಪ್ಪ
Voila, Human life is like a rock & roll!
Gee, it too has its own lurking loophole!
Get the bits and parts to make it a perfect whole;
Such that it channelizes your body & soul.
Beerappa R Naik
Oh, celestial beauty grown on Earth along with thorns and ferns, your name is rose!
Men try to prefer your companionship while wooing a gal through different pose;
You are not meant for those eavesdropper aunts and uncles with pokey nose
Throughout the ages to describe you, men have written everlasting poems and prose.
-Beerappa
ತನ್ನ ಕುಟಿಲತೆಯ ಮೂಲಕ ಶಕುನಿಯನ್ನೇ ನಾಚಿಸುವಂತ ದೇಶ ಈ ಚೀನಾ
ಕಂಡವರ ಆಸ್ತಿಯನ್ನ, ತನ್ನ ಸಾರ್ವಭೌಮತಕ್ಕೆ ಧಕ್ಕೆ ತರುವುದೆಂದು ಮಾಡುತ್ತದೆ ವಿಲೀನ|
ಅದರ ವಿಷ ಕಕ್ಕುವ ಸಿದ್ಧಾಂತದ ಮೂಲಕ ಮಾಡುತ್ತದೆ ಜಗದ ಪ್ರತಿಯೊಂದು ಮೂಲೆಯಲ್ಲಿ ಮಲೀನ
ವಾಮ ಸಿದ್ಧಾಂತದ ಅಡಿಯಾಳಾಗುವ ಮೂಲಕ, ನಮ್ಮಲ್ಲಿ ಕೆಲವರು ಆಗಿರುವರು ಮತಿಹೀನ||
ಹಿಂದಿನ ಕಾಲದಲ್ಲಿ, ಇಲಿಯ ಬಾಲಕ್ಕೆ ಬಾಂಬ್ ಕಟ್ಟಿ ಮಾಡುತ್ತಿದ್ದರಂತೆ ಅಹಿಂಸೆಯ ಹೋರಾಟ।
ಈಗಿನ ಕಾಲದಲ್ಲಿ, ದೇಶದ ಒಳಿತಿಗಾಗಿ ಯೋಚಿಸುವವರನ್ನ ಕಂಡರೆ ಮಾಡುತ್ತಾರೆ ಭಾವೋದ್ವೇಗದ ಹಾರಾಟ ।।
ಸ್ವಾತಂತ್ರ್ಯ ಚಳುವಳಿಯಲ್ಲಿ ಭಾಗವಹಿಸಿರುವ ಪುರಾವೆ ಕೇಳಿದರೆ, ಮನದಲ್ಲಿ ಏನೋ ಒಂದು ರೀತಿಯ ತೊಳಲಾಟ ।
ಕಾರಣವೇನೆಂದರೆ, ಹಿಂದೆ ಬಳೆಪೇಟೆಯ ಕಚೇರಿಯೊಂದರಲ್ಲಿ ನಡೆಯುತಿತ್ತು ದಾಖಲೆಗಳ ಮಾರಾಟ ।।
ಆಕೆ ಮಾತನಾಡುವುದನ್ನ ಕೇಳೋಕೆ ಬಹಳ ಚೆನ್ನ
ಹರಟಿದರೆ,ಸರಿಯಾಗಿ ಕೊಡುತ್ತಾಳೆ ನಿನಗೆ ಗುನ್ನಾ ।
ಬೇಗನೆ ಕಾಲ್ಕೀಳು,ಆಕೆಯು ಕುಪಿತಗೊಳ್ಳುವ ಮುನ್ನ
ಇಲ್ಲದಿದ್ದರೆ,ಹರಿಬ್ರಹ್ಮರೂ ಬರಬೇಕು ಉಳಿಸಲು ನಿನ್ನ ।।
ಎಂದಿಗೂ, ಕೈಲಾದಷ್ಟು ಮಾಡು ನೀ, ದಾನ ಧರ್ಮ
ಏಕೆಂದರೆ, ಅದರ ಹಿಂದಿದೆ ಬಹುದೊಡ್ಡ ಮರ್ಮ ।
ಫಲವ ಅನುಭವಿಸುವೆ, ಮಾಡಿರುವ ಗತಕಾಲದ ಕರ್ಮ
ಕಂಟಕನಾದರೆ, ವಿಧಿಯೂ ಸುಲಿಯುವುದು ನಿನ್ನ ಚರ್ಮ।।
I am glad to inform all of you, that I have completed a year on WordPress as a blogger. Thank you all for supporting me on this journey!
A small poem as a tribute to my audience.
ಎಂದಿಗೂ, ಓದುಗನಿಲ್ಲದೆ ನಾವಿಲ್ಲ
ಆತನ ಬಿಟ್ಟರೆ ಕಿಂಚಿತ್ತೂ ನಮಗೆ ಗೊತ್ತಿಲ್ಲ ।
ಇದನ್ನು ಓದದ್ದಿದ್ದರೂ ಸಹ ಪರವಾಗಿಲ್ಲ
ಆದರೆ ಓದುಗನಿಗೆ ಸಾಟಿ ಯಾರಿಲ್ಲ ।।
ನಾನು ಇದ್ದದ್ದನ್ನು ಇದ್ದ ಹಾಗೆ ಹೇಳದಿದ್ದರೆ ಆಗುವುದು ದೊಡ್ಡ ಪ್ರಮಾದ ।
ವಾಹ್ ,ವ್ಹಾ……………….
ಆದರೆ, ಇದ್ದದ್ದನ್ನು ಇದ್ದ ಹಾಗೆ ಹೇಳಿದರೂ ಸಹ ಆಗವುದು ಒಂದು ವಿವಾದ ।।
ವಾಹ್ ,ವ್ಹಾ……………….
ಬಿಸಿಲಿನ ಶಾಖಕ್ಕೆ ಜರ್ಜರಿತವಾಗಿತ್ತು ಈ ನಮ್ಮ ಇಳೆ
ಝಳವ ಶಮನಗೊಳಿಸಲು ಬಂತು ನೋಡಿ ತುಂತುರು ಮಳೆ ।
ವರುಣನ ಆಶೀರ್ವಾದದಿಂದ ಪ್ರಕೃತಿಗೆ ಬಂತೊಂದು ಕಳೆ
ವೃಷ್ಠಿಯ ಕಂಡು, ಹರ್ಷದಿ ರೈತನು ಕುಡಿದನು ತಂಬಿಗೆಯಷ್ಟು ಅಳೆ ।।
ಮಂಗನಿಂದ ಮನುಷ್ಯ ಹೇಗೆ ವಿಕಸನವಾದ ಎಂಬುದನ್ನ ತಿಳಿಯಲು, ನೀ ಯುಟ್ಯೂಬ್ನಲ್ಲಿ ಸಾಕ್ಷ್ಯಚಿತ್ರವ ನೋಡು ।
ವಾಹ್ ,ವ್ಹಾ …………………………………………………………………………………………………
ಅದೇ ಮನುಷ್ಯನೂ ಮತ್ತೆ ಮಂಗವಾಗಿ ಬದಲಾಗುವುದನ್ನ ನೋಡಲು, ನೀ TikTokನ್ನು install ಮಾಡು ।।
ವಾಹ್ ,ವ್ಹಾ ……………………………………………………………………………………………….
ಒಮ್ಮೆ, ಹಿಟ್ಟಿನ ಉಂಡೆಯನ್ನು ಲಟ್ಟಿಸುವಾಗ ಕೇಳಿಸಿತು ಲಟ್ಟಣಿಗೆಯ ಉರುಳಿನ ಆಹ್ಲಾದಕರ ಸಪ್ಪಳ
ಆ ಶಬ್ದವನ್ನ ಗ್ರಹಿಸಿದಾಗ, ನೆನಪಾಯಿತು ನನ್ನ ನೆಚ್ಚಿನ ರುಚಿಕರವಾದ ಹಲಸಿನಕಾಯಿ ಹಪ್ಪಳ ।
ಮನದಲ್ಲಿ ಮೂಡಿತು, ಕೊಬ್ಬರಿಯೊಟ್ಟಿಗೆ ಶೇಂಗಾ ಎಣ್ಣೆಯಲ್ಲಿ ಕರಿದ ಹಪ್ಪಳವನ್ನು ಸವಿಯುವ ಚಪಲ
ಕೊನೆಗೂ ಬೆಂಬಿಡದೆ, ಅಮ್ಮನಿಂದ ಬಾಯಿ ಚಪ್ಪರಿಸುವ ಹಪ್ಪಳವನ್ನು ತಯಾರಿಸಲು ಆದೆ ನಾ ಸಫಲ ।।
ಕದಲದ ಬಂಡೆಯನ್ನ ಅಪ್ಪಳಿಸಿ ಭೋರ್ಗರೆಯುವ ಕಡಲು
ರುದ್ರ ರಮಣೀಯ ಮಡಿಲು ,ಈ ರತ್ನಾಕರನ ಒಡಲು।
ಕಿನಾರೆಯಲ್ಲಿ ರಭಸವಾಗಿ ಅಪ್ಪಳಿಸಿತು ಒಮ್ಮೆ ಸಿಡಿಲು
ಪ್ರಕೃತಿಯ ಆರ್ಭಟಕ್ಕೆ, ನಭದಲ್ಲಿ ಮೂಡಿತ್ತು ಮುಸುಕು ।
ವರುಣನನು ಶಾಂತವಾಗುವ ಹೊತ್ತಿಗೆ ಹರಿಯಿತು ನಸುಕು
ರವಿಯು ನೆತ್ತಿಗೆ ಬರುವ ವೇಳೆಗೆ ಹೊಳೆಯುತ್ತಿತ್ತು ಉಸುಕು।।
Recently, Reliance industries and Facebook announced that Facebook would be acquiring 9.99 per cent stake in Jio Platforms limited, the holding company of Reliance Jio, for $5.7 billion.Currently, this deal has to be scrutinized by country’s competition watchdog CCI in order to be approved. This deal could be a huge prospect for both Jio and FB as they could bring about a change in digital space.
India is the largest market for both FB and WhatsApp as it has a huge user base in India. This deal with Jio,a leading telecom operator in India could be a win-win situation for both.Below table,mentions the different kind of services provided by both Jio and Facebook.
| Category | Apps |
| Digital payments | WhatsApp pay,Libra and Jio Pay |
| Social Media | WhatsApp,Facebook,Instagram and JioChat |
| E commerce | WhatsApp for Business,Facebook MarketPlace,Ajio and Jio Mart |
| Augmented/Virtual Reality | Jio Holoboard and Facebook Occulus |
| Entertainment | JioTV,Jio Cinema,Jio Saavn and Facebook Watch |
| Others | Jio Phone,Jio Fibre and Facebook Portal |
The deal seems to be only for the temporary benefits as Facebook has acquired stake in the form of FPI(Foreign portfolio investment ).This kind of investment is considered unfavorable as they can be sold off easily and mostly meant for short term gains.
Conclusion
There are both pros and cons which could arise due to this deal.It is a win-win situation for both as Jio could reduce its debt ,whereas Facebook could expand its already existing footprint.As far as customers are concerned ,they could be relieved from further rise in mobile tariffs as Facebook is a part of Telecom Users Group(TUG),which is against revising TRAI’s floor pricing(Jio is a strong advocate for floor pricing).
ಓ ಗೆಳೆಯನೇ , ಮೈಮರೆತು ಆಗದಿರು ಎಂದಿಗೂ ನೀ ಮರುಳು
ಪ್ರತಿನಿತ್ಯವು ನೇತಾಡುತಿರುತ್ತವೆ, ಕಷ್ಟಗಳೆಂಬ ಹಗ್ಗದ ಉರುಳು ।
ಸೋತು ಸುಣ್ಣವಾದಾಗ ,ದಯವಿತ್ತು ಕೊಡಬೇಡ ನಿನ್ನ ಕೊರಳು
ನಿನ್ನನ್ನು ಮನ್ನಿಸಲು ಎಂದಿಗೂ ಇರುವರು ,ನಿನ್ನ ಹೆತ್ತ ಕರುಳು ।।
-ಭಾಸ್ಕರ
During the early part of my childhood , I remember my aunt applying Nyle shampoo on my head.As time withered away, I began using Clinic Plus, which was available at an affordable cost. Those were the days , when Clinic Plus sachets were available at a meager amount of 50 paise. Even to this day,Clinic Plus has been pretty popular in most of the Indian households due to its all-purpose appeal .Well,it may sound strange,isn’t it?-but Clinic Plus has been used not only for your hair,rather it is pretty popular for mopping the floor, washing the vehicles etc. Oh , I remember using it few weeks ago for cleaning my kitchen’s attic!
I remember never having any issues while using Clinic Plus, as it was a pretty good shampoo. Everything was going fine until then. But my journey with Clinic Plus as a shampoo for my wavy hair was cut short by a misleading ad which used to appear in between soap operas, I no longer remember (Rather,I would not like to). This ad was about an anti-dandruff shampoo ,which was endorsed by Mr. John Abraham. Tell me,who would not be fooled by an ad which displays a famous celebrity with long silky hair without any dandruff on his head.
I went on persisting my mother that this shampoo was way better than Clinic Plus by arguing that it could make my hair silky. During those days,this shampoo used to cost Rs. 2 per sachet.I could procure it easily ,as it was available in our shop,which was run by my mother.After applying this shampoo for nearly two years, I realized that the hair on my head was on the verge of ‘all clear’,just like a pesticide reducing the fertility of land .From, there on, began my quest of finding an ideal shampoo for my delicate scalp. During this phase,I started consulting my friends and sister regarding shampoo . But, they always suggested some shampoos by Himalaya,CavinKare,HUL,PNG and they didn’t even spare me from using Patanjali . But, none of them worked for me, maybe,due to delicateness of my hair or due to presence of too many chemicals in those shampoos.In despair, I began using a shampoo suggested by a Dermatologist .Even-though, it prevented hair loss,soon I realized that it turned out to be an annoyance for me as things started to appear in the form of side-effects.
Soon, I lost hope in my struggle against hair loss.Then,once again I began using Clinic Plus, which now was(is) available at Re.1 with same nostalgic aroma and 20% extra quantity, which every loyal customer could be proud off. Things were going as usual,I never bothered about my hair loss.
During those days, I was an avid Quora user and contributor. I was kind of advocate for it and began endorsing it to my friends and also to my sister.My sister also got addicted to Quora. She is very much health conscious, unlike me. Once,while scrolling through the feed,she came across a user who mentioned about a shampoo with minimum chemicals in it. Basically,this shampoo comes under the ambit of Khadi India. So, the very next day,she brought a bottle of this shampoo from a store near her office and started using it. Even-though , I was hesitant initially, I began using it after few days after doing some research about it .After using this shampoo, I realized that not a single shampoo in the world can protect you from hair-fall. Even-though, I experienced hair fall in the initial stage, my fondness to this shampoo grew because it was made from herbal extracts,whose aroma was pleasant.Moreover, it did repair my hair from further damages. Due to this, gradually I have started loosing lesser amount of hair,thereby reducing my chances of getting balder soon!
Despite being a mid 90’s born ,Doordarshan was pretty popular during my early childhood days in spite of the growing popularity of channels like Sony TV,Star Plus, Zee TV,Sab TV etc in the national circuit and regional channels like Sun TV, Udaya TV, ETV etc during this time. The success of Doordarshan during this period can be attributed to TV shows like Shaktimaan ,Vishnu Puraan ,Shaka Laka Boom Boom,Jasoos Vijay(In collaboration with BBC) etc which kept audiences glued to DD National. DD tasted success during the beginning of this millennium(2000-2001) against its arch rival Star Plus through its sister channel DD Metro and dethroned Star Plus for a brief period of time due to its free to air (FTA) and Pan-Indian presence .During this period,DD Metro aired many genres of TV programmes by collaborating with 9 Gold.It also aired dubbed movies from English and other languages into Hindi during this period. But,this success of DD was short lived as it failed to capitalize its success due to stringent rules ,which did not seem feasible to the production houses. Gradually, they started abandoning Doordarshan and moved towards private channels. Later, in 2003,DD Metro was replaced by DD National.After this period,Doordarshan’s viewership started started declining even in rural areas due to introduction of free to air channels like Star Utsav ,Zee Smile etc.In the case of regional variants of Doordarshan ,the situation was much worser.
Even though, Doordarshan tried reviving its presence by re-branding in 2014,it could taste success only for a few months due to the spike in TRP’s. In 2016,DD did give a try on revival by selling its slots to private production houses like Balaji Telefilms. Unfortunately,GoI did put hold on slot sale policy.The outcome of this hold was , Doordarshan National started airing its already aired programme like Tehreer,Byomkesh Bakshi etc. Till then, Doordarshan’s fate reminded me of the Icarus from the Greek Mythology who got his wings burnt by living in fools paradise. Only two channels from DD tasted success at the end of its period i.e. DD Sports and DD India.The former’s success can be attributed to live streaming of International Cricketing events which was moved from DD National because of the dilemma involving Tata Sky and Star Sports. The success of DD India can be attributed to its re-branding from a general entertainment to a English News Channel in 2017.Since then,it has always(other than few instances) found a place in Top 5 watched English News channel as per BARC ratings.
The lockdown has been a blessing in disguise for Doordarshan. Based on popular demand, Doordarshan has began airing many old popular TV shows like Ramayan, Mahabaharat, Chanakya, Shaktimaan ,Circus, Buniyaad, Byomesh Bakshi etc on DD National and its sister channel DD Bharati. The re-telecast of Ramayan has brought rich divdends to DD National .According to the provisional data provided by BARC-Nielsen, Ramayan episode aired on 29th March evening recorded the highest viewership of 8.5 crores,which is the highest among the Hindi General Entertainment Channel since 2015.
Note:-BARC began collating data only since 2015
Going by the new found success,Doordarshan National has the potential to re-emerge as a popular choice among the masses like the mythical bird Phoenix. This could happen,provided if it is aptly supported by the Ministry of Information and Broadcasting. In the mean time, Doordarshan has to chalk out an effective strategy by collaborating with popular production houses and also should hire young talented directors and screen-writers in order to produce to its own original TV shows similar on the lines of BBC’s Doctor Who,Sherlock,Luther ,Dracula etc. Going by its history ,Doordarshan has the potential to cater to the needs of all segment of the society i.e. right from kids to senior citizens.Most of the Doordarshan serials aired during the 80’s,90’s and early part of this millenium have very good rating on popular sites like IMDB.
| TV Shows | IMDB Ratings |
| Malgudi Days | 9.5 |
| Flop Show | 8.9 |
| Dekh Bhai Dekh | 8.6 |
| Nukkad | 8.1 |
| Ramayan | 9.2 |
| Shaktimaan | 8.1 |
| Captain Vyom | 8.2 |
| Mahabharat | 8.8 |
| Om Namah Shivay | 7.6 |
| Alif Laila | 8.1 |
| Buniyaad | 8.7 |
| Byomkesh Bakshi | 9.2 |
| Suraag: The Clue | 8.5 |
| Jasoos Vijay | 8.3 |
| Tehreer … Munshi Premchand Ki | 9.5 |
| Chandrakanta | 7.8 |
| Shrimaan Shrimati | 8.6 |
| Circus | 7.6 |
| Chanakya | 9.2 |
| Tehkikaat | 8.5 |
| Krishna | 8.4 |
| Vishnu Puran | 7.4 |
| Vikram Aur Betaal | 8.1 |
Based on the ratings and popular demand, Doordarshan can re-telecast the above TV shows (Some of the shows are already undergoing successful re-runs ) for the next 2-3 years. Meanwhile, Doordarshan National can work in tandem with the Ministry of Information and Broadcasting during this period to revive itself .Going by its potential, their is no doubt that Doordarshan can become the BBC of India provided with ample resources,talents and the promising audience.
Now, the ball is in the court of DD National .It is high time for DD National , whether to remain an Icarus or become Phoenix.
Kannada cinema, also known as Chandanavana or Sandalwood ,is the Indian film industry based in the state of Karnataka where films are produced in Kannada.
Even though their is rapid growth in internet connectivity,Kannada industry has failed to strike a chord with audience due to lack of awareness about the streaming of movies online.
YouTube:-This video sharing website is the most used one across the globe. It is available by default for android users . Most of the Kannada content is available free of cost.One can find many Kannada classics like Bangarada Manushya, Kasturi Nivasa etc along with a finite number of new movies like Shravani Subrahmanya, Doddamane Huduga etc on YouTube. Some of the important channels where you can watch Kannada movies are:-
Netflix:-This global giant also boasts of some of the most critically acclaimed movies like U-Turn, Thithi ,Rama Rama Re etc.But the number of movies available is very less when compared to its competitors.
Amazon Prime video:-It is owned and operated by retail giant Amazon Inc.A lot of benefit is available if you subscribe to it. You can find blockbusters like KGF ,Kavaludaari etc on it.
Hotstar:-It is an Indian based streaming platform which is operated by Star India,which in turn is run by Walt Disney.You can find movies like Mungaru Male,Duniya ,Maankiya,Aa Karala Raatri etc which has been screened on Star Suvarna.
https://www.hotstar.com/languages/kannada
Voot:-It is owned by Viacom 18.Here,you can find movies which has been aired on Colors Kannada ,Colors Super and Colors Kannada Cinema.Some of the prominent movies available are Gultoo, Operation Alamelamma ,Kirik Party etc
Zee5:-It is operated by Essel group which owns Zee Entertainment Enterprises Limited .Some of the prominent movies are Milana, Natasarvabhowma, Hebbuli etc which has been aired on Zee Kannada.
Sun NXT:-It is operated by Sun Network Limited which operates Udaya TV and its sister channels. Prominent movies available are Rajakumara , Aake, Kotigobba, Shankar Guru etc
Eros Now:- It is owned and controlled by Eros Digital, the digital media management arm of Eros International.It has a decent number of Kannada movies in its catalog.
Jio Cinema:-This app developed by Jio hosts a fair number of Kannada movies.
https://www.jiocinema.com/language/kannada/movies/all/0/9/0
As far as I know, these are the most prominent sources to watch/download Kannada movies.
Yakshagana( ಯಕ್ಷಗಾನ ) is a popular traditional theatre form developed in coastal part of Karnataka.It also has significant presence in Malenadu and Bayaluseeme region of Karnataka. The word Yakshagana means the song of Yaksha in Kannada. It is believed that ,Yakshagana was started during the Bhakti movement. In 13th century, a Sage named Narahari Thirtha started Dashavathara performance in Udupi, which later developed into the Yakshagana of today. Today, Yakshagana is performed in Kannada, Tulu and Konkani language. Yakshagana is usually performed on mythological themes like Ramayana, Mahabharata etc. Yakshagana is usually performed from dusk till dawn.In olden days, Yakshagana used to be played during rainy season.Villagers used to patronize this art by financially contributing to the play. Sometimes,the villagers are also offered few roles in the play.
Play: It is called Prasanga(incident) in Kannada.Usually,the play revolves around the Hindu mythology.Ex:-Krishna sandaana (Krishna is sent to strike a deal with Kauravas after Pandavas have back from their vanvaasa).Sometimes ,it also covers the entire story.Ex: Nala Damayanthi. The performance of drama and dance includes melodious songs which is sung by a Bhagavatha,who is the pulse of the entire play. The prelude of the play is called Sabhalakshana. The play also includes comedy scenes which is performed by a jester called Hasyagaara.
Music: The play also includes group of musicians called Himmela,which score the background music.The musical instruments used are Taala,Maddale and Chande.
Characters: Both male and female characters are played by men. These days, even women are playing the roles provided it is all women troupe. The make-up for the character is done by actors(themselves) who portray the role.
To be continued in part II…
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Wow amazing🤩
Wow🤩
Is your real estate strategy not effective? Is it not able to generate conversions for your business?
It may be due to your conventional strategy for marketing.
Or you may have been swayed by the competitor strategy and blindly imitated it.
I might have sounded harsh here. But, this is the reality in any sector, be it real estate or retailing.
What should you do?
You may need to devise a good Digital marketing strategy for real estate to taste success in your business.
For this, you may need to carry out market research.
You can prefer online market research because offline research can burn your pockets. Moreover, it is also prone to human errors while measuring.
And one more golden advice do not ever try to measure Brand Awareness.
Trying to measure Brand Awareness could be a futile attempt as it is time-consuming and cumbersome. Moreover, brand awareness…
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Your interviewer says that he is not satisfied with your *profile* ,
Because he is engrossed in full stack development *file* .
Don’t get dejected for this in the *meanwhile* ,
Because you need to carry it away for a long *while* .
Every failure is a stepping stone for success in the race of long *mile* ,
Make a comeback and hit them back in your own *Style* !🙂🙂
Water 
Thank You, Abhi